toddneff

Todd Neff writes from Denver, Colorado.

241 articles published

Quick commentary on a Coors ad

Wilson Peak in the Coors ad I'm a fan of Coors, particularly of the family, which does great philanthropic work around here. Its marketing materials are a consistent source of enjoyment, too, particularly the Coors Light side, which posits that drinking a product that involves alcohol, a diuretic, is refreshing. This is completely in-bounds marketing puffery.…

Read More

Think small

My blood yesterday, magnified 1,200 times. My 12-year-old daughter has generous grandparents. Her paternal grandmother inquired about Christmas-gift possibilities. My daughter came up with the idea of a microscope. Her grandmother was all over it. My daughter's grandmother's father had given me a microscope when I was around the same age. I remember it well. There was…

Read More